Digital Marketing Specialist

**Fluency in Mandarin Chinese and English (written and spoken) are required for success in this position. This role is on-site full time at the New York City, NY office.**

Founded by international students for international students, ISO Student Health Insurance is a leading provider of affordable and comprehensive health insurance plans for international students and scholars studying outside of their home country and traveling to the United States. With 65+ years of experience and trusted by over 120 institutions, ISO provides reliable, tailored group health plans for F1 students, high schools, J programs, short term cohorts and more. 

ISO is headquartered in New York City and is part of Ignyte Insurance — a global specialty insurance platform with roots dating back to 1990. Backed by decades of industry expertise, Ignyte was built to acquire, scale and accelerate high-performing brands around the world. Today, it manages a fast-growing portfolio of innovative insurance businesses across niche markets and serves millions of customers globally.

ISO is in search of a Digital Marketing Specialist to join their team at their New York City office.

• Respond promptly and professionally to customer inquiries via phone, email, and chat.
• Develop and execute digital marketing campaigns targeting Chinese international students.
• Manage and grow the company’s presence on WeChat, Xiaohongshu (Little Red Book) and other channels.
• Create compelling content, including articles, graphics, and videos, to engage and educate Chinese international students.
• Implement and optimize paid advertising campaigns on Chinese platforms to drive leads and conversions.
• Conduct market research to identify trends, competitor strategies, and opportunities in the Chinese international student insurance.
• Collaborate with internal teams to align messaging and promotional activities with business goals.
• Monitor campaign performance and provide detailed analytics and reports with actionable insights.
• Stay up-to-date with evolving trends in Chinese social media, SEO, and digital marketing strategies.

• Fluency in Mandarin Chinese and English (written and spoken).
• 1–2-year experience in digital marketing, specifically on Chinese social media platforms.
• Strong understanding of Chinese social media trends, user behaviors, and regulations.
• Experience in running and optimizing paid campaigns on WeChat, Xiaohongshu, and other platforms.
• Ability to create engaging content tailored for Chinese audiences.
• Knowledge of international student insurance or a related industry is a plus.
• Self-motivated, detail-oriented, and able to manage multiple projects simultaneously.

What We Offer:

• Competitive salary and benefits package
• 401k with company match
• Federal holidays and 16 PTO days
• Company-paid health insurance (includes vision, dental, disability and life)